Author: Eastpark Consulting

By Sherri Brennen Eastpark Consulting When conducting a giveaway it is very important for marketers to avoid conducting a lottery. The only lotteries permitted in the United States are exclusively government run, and a few states prohibit them completely. What is a Lottery? A lottery is a game of luck that requires some type of entry fee. A lottery has...

  By Sherri Brennen Eastpark Consulting Reaching men with an efficient CPM (cost-per-thousand) has always been a challenge for marketers.  But a blend of old school and new media has turned out to be a home run for getting a  message in front of a strong male demo. Save thousands in your marketing budget with a strategic mix of sports...

By Sherri Brennen Eastpark Consulting In today’s economy, drivers don’t just compete on the track; they also compete for sponsorship dollars. One way up-and-coming drivers are attracting sponsors is with social media. Advertisers know that social media influence can translate to bigger sales and that makes social savvy drivers more valuable as brand ambassadors. Add the fact that NASCAR fans...

By Sherri Brennen Eastpark Consulting Marketers use a lot of nicknames when referring to generations of consumers.  Although there is no single standard for the age range in each group, there is basic consensus of where the age range lies.  Here’s a handy list to help in your marketing plans. Greatest Generation These two groups are often included in the...

By Sherri Brennen Eastpark consulting How small business can reach out the the most desirable consumers? As a group affluent consumers are the least affected by price and the most likely to purchase.  This top 20% of US households earn well over 50% of all US income and control the majority of consumer wealth.  If your product is appropriate, marketing...